The team at Cassia are Asia investment specialists with talents in deal origination, post-transaction portfolio management, operations, and brand building.

It’s important to bring new ideas to the table though, so along with the more traditional skill-sets, we provide partnership and expertise in growing desirable brands.

We’re a youthful team, yet between us have built up a strong track-record after high-profile roles at JP Morgan, KPMG, Baker Tilly, Deloitte, First Eastern Investment Group, and PwC. And while Cassia has its roots in Asia, we’re experienced in working in key markets all across the globe.

Who we are

  1. Faris Ayoub
  2. Tom Pugh
  3. Emil Chung
  4. Winny Liu
  5. Paul Etchells
  6. Mark Parker
  7. Jake Astor
  8. Kiki Lai
Managing Partner

Faris is the founder of Cassia and oversees the firm’s overall strategy and is a member of the Investment Committee.

He works closely with the operating partners and management teams of our various brands to support them in their growth. Faris also acts as a board member for numerous portfolio brands.

Prior to founding Cassia in 2012, Faris gained 12 years of experience between JP Morgan (Hong Kong & London) and Helios Investment Partners.

Faris holds an M.A. (Hons.) from the University of Edinburgh.

Faris Ayoub