The team at Cassia are Asia investment specialists with talents in deal origination, post-transaction portfolio management, operations, and brand building.

It’s important to bring new ideas to the table though, so along with the more traditional skill-sets, we provide partnership and expertise in growing desirable brands.

We’re a youthful team, yet between us have built up a strong track-record after high-profile roles at JP Morgan, KPMG, Baker Tilly, Deloitte, First Eastern Investment Group, and PwC. And while Cassia has its roots in Asia, we’re experienced in working in key markets all across the globe.

Who we are

  1. Faris Ayoub
  2. Tom Pugh
  3. Emil Chung
  4. Winny Liu
  5. Paul Etchells
  6. Mark Parker
  7. Jake Astor
  8. Kiki Lai
China Digital Advisor

Jake advises the team at Cassia in devising the digital plans in China for various portfolio companies. These involve strategies across various e-commerce platforms as well as advising on content creation for social network engagement.

Jake is a Partner at Lance EC which is a leading e-commerce digital marketing provider for international brands looking to enter China.

Jake received a BA Honours degree from the University of Oxford and an MBA from The Wharton School, University of Pennsylvania.

Jake Astor