The team at Cassia are Asia investment specialists with talents in deal origination, post-transaction portfolio management, operations, and brand building.

It’s important to bring new ideas to the table though, so along with the more traditional skill-sets, we provide partnership and expertise in growing desirable brands.

We’re a youthful team, yet between us have built up a strong track-record after high-profile roles at JP Morgan, KPMG, Baker Tilly, Deloitte, First Eastern Investment Group, and PwC. And while Cassia has its roots in Asia, we’re experienced in working in key markets all across the globe.

Who we are

  1. Faris Ayoub
  2. Tom Pugh
  3. Emil Chung
  4. Winny Liu
  5. Paul Etchells
  6. Mark Parker
  7. Jake Astor
  8. Kiki Lai
Director of HR and Administration

Kiki joined Cassia in January 2013. She is responsible for overseeing Human Resources and Administration.

Prior to joining Cassia, Kiki worked at several private equity and hedge funds as an Office Manager. Before that she worked in finance field for 5 years where she spent 2 years in Tricor Services Limited, providing a range of accounting services to their clients.

Kiki received a BA in Accounting and Finance. She has experience in administration and finance in private equity and hedge funds.

Kiki Lai