The team at Cassia are Asia investment specialists with talents in deal origination, post-transaction portfolio management, operations, and brand building.

It’s important to bring new ideas to the table though, so along with the more traditional skill-sets, we provide partnership and expertise in growing desirable brands.

We’re a youthful team, yet between us have built up a strong track-record after high-profile roles at JP Morgan, KPMG, Baker Tilly, Deloitte, First Eastern Investment Group, and PwC. And while Cassia has its roots in Asia, we’re experienced in working in key markets all across the globe.

Who we are

  1. Faris Ayoub
  2. Tom Pugh
  3. Emil Chung
  4. Winny Liu
  5. Paul Etchells
  6. Mark Parker
  7. Jake Astor
  8. Kiki Lai
Operational Advisor

Mark has over 20 years operational experience in Asia. During the diligence process he works alongside the Investment Team in appraising the opportunity, investment thesis and putting together an operational strategy before helping to execute it post transaction.

Mark is currently fully engaged as the Head of Operations at The Cambridge Satchel Company.

Previously Mark was head of Asia for Jack Wills and before that spent more than 10 years as Head of Asia for the Fossil Group. Mark has also recently worked with various brands in advising them on their Asian rollout plans as well as negotiating various distribution and franchise agreements in Asia and the Middle East.

Mark holds a BA and MBA from Cornell University, New York.

Mark Parker