The team at Cassia are Asia investment specialists with talents in deal origination, post-transaction portfolio management, operations, and brand building.

It’s important to bring new ideas to the table though, so along with the more traditional skill-sets, we provide partnership and expertise in growing desirable brands.

We’re a youthful team, yet between us have built up a strong track-record after high-profile roles at JP Morgan, KPMG, Baker Tilly, Deloitte, First Eastern Investment Group, and PwC. And while Cassia has its roots in Asia, we’re experienced in working in key markets all across the globe.

Who we are

  1. Faris Ayoub
  2. Tom Pugh
  3. Emil Chung
  4. Winny Liu
  5. Paul Etchells
  6. Mark Parker
  7. Jake Astor
  8. Kiki Lai
Managing Director

Tom leads the Investment Team at Cassia and is a member of the Investment Committee.

In addition to overseeing the evaluation of new investment opportunities, managing the due diligence and investment process, he plays a key role in implementing the “100-day plan” post investment. Tom also sits on the board of various portfolio companies.

Prior to joining Cassia in 2013, Tom was at Hong Kong based private equity fund First Eastern Investment Group and before that spent 6 years working as a member of the Corporate Finance transaction services team at Baker Tilly in London.

Tom is a fellow of the Institute of Chartered Accountants in England and Wales (FCA) and received his Bsc Honours degree from Royal Holloway, University of London.

Tom Pugh